Favorite Headlines
Here are some of my best headlines over the course of my career.
This headline brought crucial attention to the health risks facing African American women as part of the award-winning Her Heart Matters campaign.
I was pleasantly surprised when my client green-lighted this nod to the infamous Playboy questionnaire.
This homage to vintage monster-movie posters sent people running to a convention booth.
My first advertising gig was to write a holiday catalog for Godiva chocolate. My boss challenged me that if I couldn’t make chocolate sexy, I was in the wrong business. Lucky for me, he loved the simplicity and seductiveness of my first headline. I got the job.
I am not above the occasional pun.