Enbrel

Enbrel is a prescription treatment for psoriasis and psoriatic arthritis and is one of the most recognizable consumer pharma brands. I was the copywriter on the DTC business.

This was Phil Mickelson’s first Enbrel TV spot. The copy needed to convey that Phil’s joint pain no longer stood in the way of him enjoying quality family time or his celebrated golf career.

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People magazine cover wrap ad featuring real Enbrel patients.

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Abelson Taylor creative and account team for the award-winning Enbrel unbranded ad for psoriatic arthritis. I’m second from left.

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