Injectafer HCP

Injectafer is an intravenous therapy for iron deficiency and iron deficiency anemia used by 3 million people in the United States. I provided creative direction and copywriting for the HCP website, social, and CRM projects.

Hand In Hand is an unbranded HCP social video that anthropomorphizes a human heart and red blood cell to dramatize the close relationship between heart failure and iron deficiency, thus seeding the HCP market for potential treatments.

These two HCP social videos showcase the benefits of Injectafer for patients with heart failure and iron deficiency. 

Injectafer HCP website.