Tepezza HCP Roots & Flowers Campaign

Tepezza is the first and only treatment for Thyroid Eye Disease (TED), a serious autoimmune condition that threatens patients’ vision. The flowers with human eyeballs represent the debilitating symptoms of TED—bulging eyes, double vision, pain, and redness—emanating from the root cause in the immune system (IGF-1R). I provided creative direction and copywriting for this eye-catching campaign.