Pfizer HCP & DTC
As the VP Creative Director on the Pfizer CRM Innovation Team, I spearhead the optimization of HCP and DTC communications on multiple brands, including Nurtec ODT, Xeljanz, Ibrance, Cibinqo, and Talzenna + Xtandi, as well as the above-brand programs, PfizerforAll and PfizerPro. Here is a sampling of some of my favorites.
This HCP email quickly communicates that relief is possible for migraine patients thanks to Nurtec ODT.
This unbranded HCP email raises awareness on the unmet need for patients with homologous recombination repair mutations (HRRms) in metastatic castration-resistant prostate cancer (mCRPC).
This Xeljanz DTC email welcomes new patients to the Xeljanz+You program.
PfizerForAll is an above-brand consumer program that offers a wide range of support and resources.