Stelara Seasons Campaign
Seasons was an award-winning, multi-channel campaign featuring former America’s Next Top Model, CariDee English. The mere fact that CariDee was able to pursue a modeling career was proof that Stelara worked and was a great inspiration to others suffering with psoriasis. I provided creative direction and copywriting across all mediums.
Popular national TV spot featuring model CariDee English. Seeing Caridee effortlessly walk through the four seasons brought to life the ease of dosing just four times a year.
Seasons print ad ran in Fitness magazine.
Rich media banner ad featured the Seasons TV spot and drove traffic to the Stelara website.
Seasons page on the Stelara website provided patients with more detailed information and resources.
Fashion-themed magazine placed in the waiting rooms of dermatologists really stood out next to Time and Golf Digest.