Tepezza HCP Breakthrough Campaign
The Breakthrough campaign launched Tepezza as the first and only treatment for Thyroid Eye Disease (TED), a serious autoimmune condition that threatens patients’ vision. I provided creative direction and copywriting for this HCP campaign that celebrated a major advancement in patient care.
The Tepezza virtual booth was a fun and interactive way to reach HCPs with news of a first-of-its-kind treatment. HCPs competed against their peers to become top gun on the TED leaderboard and could see the world through a patient’s eyes in a virtual TED simulator.
I had a lot of fun with the language on these HCP emails and social posts, integrating aeronautical terms and juxtapositions like real vs. virtual. Our client was so pleased with the copy, he exclaimed that I raised the bar for all the brands in their portfolio.
Corresponding HCP email and conference e-book ad.