Stelara YouTube Channel

Psoriasis Matters earned the distinction of being the first pharma YouTube channel. To make that possible, I led meetings with our clients and the medical-legal-regulatory (MLR) committee to craft approvable language and content. I then worked with YouTube to develop the first template for a pharma brand that incorporated the necessary display of safety information while maintaining an engaging user experience. For the first time in history, a pharma brand lived on YouTube, the second most powerful search engine in the world.

This method-of-action (MOA) video dramatizes how Stelara works in the body with artful visuals and enlightening language. I provided creative direction and copywriting for this educational content.

By far the most meaningful experience as a healthcare creative is sharing the success stories of people who found the right treatment for their condition. As featured in our Stelara Stories video series, Kevin was freed from the burdens of psoriasis with Stelara, enabling him to pursue his passion as a volunteer fireman. I conducted the interviews and provided creative direction for these compelling patient videos.