Stelara YouTube Channel

The Stelara Psoriasis Matters channel earned the distinction of being the first-ever pharma channel on YouTube. To make that possible, I worked with our clients, MLR, and YouTube to develop a first-of-its-kind template that prominently displayed the Important Safety Information. So, for the first time in history, a pharma brand was live on YouTube—the second most powerful search engine in the world.

This MOA video dramatized how Stelara works in the body with artful visuals and enlightening language. I provided creative direction and copywriting for this educational content.

Perhaps the most meaningful experience as a healthcare creative is sharing the success stories of people who found the right treatment for their condition. As featured in our Stelara Stories video series, Kevin was freed from the burdens of psoriasis with Stelara, enabling him to pursue his passion as a volunteer fireman. I helped conduct all the patient interviews in the series and provided creative direction for these poignant and inspiring videos.