Stelara Social Media Campaign

We live in a world where people are too often judged on appearances, which can be especially hurtful to those suffering with an unsightly skin condition. Our mission was to create a social environment that encouraged people to look deeper and share a compliment with a psoriasis sufferer on social media. The poignant underlying message was that compliments are contagious, psoriasis is not. I provided creative direction and copywriting for this impactful social media campaign.