Stelara Which you Are You Campaign

This popular 360 campaign asked the simple yet provocative question, “Which You Are You?” A split screen device was used to dramatize the liberating feeling of showing off your clear skin. I provided creative direction and copywriting across the campaign.

The female version of the TV spot identified activities that often cause women to cover up their skin and inspired them to seek a new treatment.

The male version of the TV spot identified behaviors that men find embarrassing and inspired them to ask their doctor about Stelara.

The Which You Are You campaign was extended to the psoriatic arthritis (PsA) indication for Stelara. This video identified the struggles that PsA patients faced and was viewable at their rheumatologist’s office on a tablet or interactive wallboard.

Corresponding print ad that ran in Shape magazine.

This fun interactive banner ad fanned out horizontally when moused over and lead patients to find out more about Stelara.